Travel products, appliances and clothes top the list in several countries around the region.
Sales figures reported by GfK offer additional numbers that suggest mobile increasingly powerful role in Latin America.
While targets change with every campaign, having as much of a detailed handle as possible on Brazilian Internet users can help digital planners start optimizing ...
A revealing infographic from Google breaks down some interesting data about Brazilian Internet users that digital marketers and media planners may find useful.
A drill down into what Latin American consumers are buying, their media habits and other relevant data to help marketers, advertisers and media agencies effectively ...
The numbers clearly show which areas of the Latin American market need more budget from brands.
Brazilians are making more buys than ever with their mobile devices.
Research now points to how Facebook can influence purchase decisions of consumers in Latin America.
A quick snapshot of the Latin American online landscape that features the key facts and figures for running digital advertising campaigns in the region.
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About the author
Ignacio Roizman, Chief Operations Officer for US Media Consulting, speaking about programmatic buying at Red Innova in Buenos Aires on June 27, 2013.