MediaDesk Launches Programmatic Buying by Audience for Latin America

MediaDesk Launches Programmatic Buying by Audience for Latin America

A new feature from MediaDesk—the premier platform for programmatic buying in Latin America—will make programmatic buying by audience widely available to brands who wish to ...

7 Key Insights into Brazilian Marketers

7 Key Insights into Brazilian Marketers

A survey of hundreds of marketers in Brazil offers surprising insights into their goals and areas of investment.

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WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

The WSJ. luxury magazine brand will be expanding to Brazil and Latin America in fall 2014, a strong fit considering the growth of the affluent market in the region.

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MediaDesk Launches Programmatic Buying by Audience for Latin America

MediaDesk Launches Programmatic Buying by Audience for Latin America

A new feature from MediaDesk—the premier platform for programmatic buying in Latin America—will make programmatic buying by audience widely available to brands who wish to refine their targeting with online display ad campaigns.

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The Latest on Media Consumption in Argentina

The Latest on Media Consumption in Argentina

A recent study from the Universidad Nacional de San Martín and the Centro de Investigaciones en Estadística Aplicada details TV consumption, Internet use, radio use and other media consumption in Argentina.

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The Latest on Media Consumption in Colombia

The Latest on Media Consumption in Colombia

Fresh data about Colombian media consumption that could be helpful for agencies and advertisers.

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Social TV Takes off in Chile

Social TV Takes off in Chile

We break down the results of a recent study that looked at how Chileans are using social TV.

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Popular Marketing Myths You May Believe

Popular Marketing Myths You May Believe

A look at misconceptions and misunderstandings that commonly pop up about marketing tactics.

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5 Top Trends among Latin American Shoppers

5 Top Trends among Latin American Shoppers

A recent study from Trendwatching.com highlights recent change among consumers in South and Central America that agencies and advertisers should factor into their plans.

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US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting Releases 2014 Latin American Media Market Report

US Media Consulting offers a new report on Latin America’s media landscape to help agencies and marketers better reach the region’s consumers.

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The Top Advertisers in Latin America

The Top Advertisers in Latin America

Using data from IBOPE, we detail the firms that invest the most in advertising in 12 Latam markets.

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