What Brazilians are Buying in 2014

What Brazilians are Buying in 2014

We reviewed the most recent sales figures to identify the biggest sellers in Brazil.

Using Behavior to Reach Latin American Internet Users

Using Behavior to Reach Latin American Internet Users

The Digilats study from JWT offers some interesting behavioral data that online marketers and agencies may find useful.

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14 Latam Social Media Keys for Agencies and Advertisers

14 Latam Social Media Keys for Agencies and Advertisers

Changes in behavior and preferences that could affect future campaigns.

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The 5 Top Trends in Brazilian Media

The 5 Top Trends in Brazilian Media

Using recent market intelligence, PriceWaterhouseCoopers offers projections about Brazilian media for the next few years.

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The Most Valuable Brands in Latin America

The Most Valuable Brands in Latin America

We share the results of a ranking from Interbrand—an international brand consulting firm—that evaluates the major retail brands in Latam.

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6 of the Latest Social Media Trends in Brazil

6 of the Latest Social Media Trends in Brazil

New studies offer advertisers and agencies a better understanding of how to reach Brazilians via social media.

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What Brazilians are Buying in 2014

What Brazilians are Buying in 2014

We reviewed the most recent sales figures to identify the biggest sellers in Brazil.

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By 2018 Latin America Will Have More Than 400 Million Internet Users

By 2018 Latin America Will Have More Than 400 Million Internet Users

The rapid expansion of the Internet in Latin America is also increasing the available market data on Internet users—and this will benefit both advertisers and agencies through programmatic buying.

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Nearly 100% of American Publishers Pursuing Programmatic Strategies

Nearly 100% of American Publishers Pursuing Programmatic Strategies

A new survey from IAB points to massive adoption of programmatic buying in the United States and a rapid global expansion.

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7 Key Insights into Brazilian Marketers

7 Key Insights into Brazilian Marketers

A survey of hundreds of marketers in Brazil offers surprising insights into their goals and areas of investment.

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WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

WSJ. Magazine Expands in Latam to Reach Growing Luxury Market

The WSJ. luxury magazine brand will be expanding to Brazil and Latin America in fall 2014, a strong fit considering the growth of the affluent market in the region.

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